Senior Experience Designer | UX Strategy & Design Leadership
I'm Arunima Goswami, a Senior Experience Designer with 14+ years of experience helping organizations solve customer and business complexity at scale. I've designed experiences across commerce, loyalty, checkout, returns and platform ecosystems that deliver measurable impact across 40+ markets.
H&M Group • Flipkart • AJIO • J. Walter Thompson
14+
Years experience
40+
Global markets
$1M+
Cost savings delivered
12.4%
Loyalty discovery improvement
25%
Returns traffic shift
50+
Workshops facilitated
100+
Stakeholders aligned
I'm a Senior Experience Designer with 14+ years of experience spanning eCommerce, fashion, lifestyle, retail and advertising.
At H&M Group I lead experience design initiatives across 40+ global markets, partnering with product, engineering, analytics and business teams to create scalable customer experiences. My prior leadership and product design contributions include Flipkart, AJIO / Reliance and J. Walter Thompson. I am also passionate about mentoring designers, fostering design communities and building high-performing teams.
Featured project 01 — Commerce Experience
Improved conversion and customer experience across multiple markets while reducing operational costs.
Role — Lead Experience Designer
Detailed case studies available upon request
Featured project 02 — Customer Experience Transformation
Reduce dependency on third-party return providers and bring customers into the H&M owned ecosystem.
Role — Lead Experience Designer
Detailed case studies available upon request
Featured project 03 — Design Systems
Create scalable design foundations for premium fashion experiences inside a value-first marketplace.
Role — Senior Product Designer
Detailed case studies available upon request
Featured project 04 — Global Platform Experience
Improve customer self-service and reward discoverability across 40+ markets.
Role — Experience Design Lead
Detailed case studies available upon request
Design leadership & organizational impact
Beyond product design
Speaking, mentoring, hiring and building design capability through community-led initiatives — H&M Tech Academy, Miro collaboration sessions, Figma Config and PUSH Munich, ADPList and H&M mentorship, portfolio reviews and internal design communities.
See community contributionsOpen to senior and lead experience design opportunities worldwide.
I'm interested in senior and lead experience design opportunities focused on travel, commerce, lifestyle, entertainment and digital consumer products. I enjoy solving complex problems, mentoring teams, and creating products that scale globally.
